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Beauty Industry

Ulta Collaborates with Credo on Clean Beauty Collection

Offers more choices and transparency, targeted at Gen-Z.

By: Beauty Packaging Staff

Ulta Beauty is partnering with Credo Beauty for an exclusive, clean beauty collection with more choices and transparency related to sourcing, fragrance and ingredients.
 
The clean beauty collection will premiere with eight clean beauty brands, including EleVen by Venus Williams x Credo SPF, Innersense Organic Beauty and One Love Organics, among others, across 100 Ulta Beauty stores and on Ulta.com this fall.
 
“As a trailblazer in ingredient authenticity and transparency, Credo Beauty is the perfect partner for us as we continue to evolve our clean beauty offerings for guests,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty. “We know ninety percent of Gen-Z shoppers intend to buy clean beauty products in the next year; this first effort together, a clean collection handpicked by the experts at Credo, offers amazing products and more beautiful, clean possibilities for their needs.”
 
According to the brands, the collaboration reinforces the companies’ shared leadership in educating, guiding and simplifying clean beauty choices. As the partnership grows, Credo Beauty and Ulta Beauty plan to leverage their collective expertise to continue pushing this space forward.

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